Love Errors

(prevention campaign against gender-based violence)

The campaign focuses on the most common delusions about love. Its aim is to motivate young women and girls to recognize early signs of violence and encourage them to protect themselves. It is announced by the Bulgarian Fund for Women and runs with the support of AVON Bulgaria. The creative work is provided pro bono by Direct Media KRES creative team.

Despite the shocking statistics that every third woman in Bulgaria has been the victim of violence and the escalation of female murders in recent months (35 killed by their male partner only in 2018), there is a lack of effective campaigns against gender based and domestic violence. Prevention is the most important weapon against this pressing problem.

Series of illustrations and statements expose the most common clichés that justify violence against women. “I challenged him. I’m to blame,” “He’ll stop if I stop going out without him,” “Well, come on, a slap on the face is not a drama,” are just a few of the most erroneous delusions that young women who are now entering into a romantic relationship tend to succumb to. Looking for love, they tend to justify or conceal, ignore or accept the first signs of violence. They excuse words and actions in the name of saving their relationship. They want to believe that it will not happen again, and that they are capable of changing the person by their side. And the truth is that the guy by their side is most likely an abuser and should seek help. And they should too.

The answer to those delusions is: This is not love. This is violence.

All types of abuse are explained on the website LoveErrors.bg, as well as contact information for emergency help and consultation.

https://www.facebook.com/LoveErrors.BFW

https://www.instagram.com/loveerrors_bg/